![]() Create a best-in-class experience whether your customers shop in person. Just in case you didn’t think Apple stores were crowded enough already. Square helps millions of sellers run their business-from secure credit card. We take big, fuzzy ideas about what might be possible and turn them into concrete concepts, prototypes and livable software. “We want people to say ‘hey, meet me at Apple!’, ‘did you see what’s going on at Apple?’” says Ahrendts, adding that she hopes people will come and chill at the store at weekends. We are a creativity-oriented engineering team focused on conceiving and prototyping the future of software on Apple’s devices. The plaza will have seating, wifi, and even live music, all in front of a 50-foot-high wall covered in living plants. The flagship store backs onto a public “Plaza” which Apple has also renovated-not without controversy, as it includes a beloved fountain leftover from when the site was a Levis Store. ![]() ![]() “Sometimes having to get your phone fixed is like going to the dentist, so we said, 'how can we make it the most calming, the most inviting environment?'” Hence the trees.Īlongside the grove is “the Avenue” where new accessories are on display “the Forum,” where a giant video wall will facilitate everything from game night to workshops with invited creative types and “the Boardroom,” where small business, start-ups, and app developers can share wisdom. “The word 'bar' denotes noisy, loud, chaotic,” says Angela Ahrendts, Apple’s senior vice president of retail and online stores. Oh and it’s not the Genius Bar anymore, it’s the Genius Grove. ![]()
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